Does Size Really Matter? Audio and Small Markets

Participants: Alma Čaušević Klemenčič, Pedro Sobral, Bence Sárközy

Moderator: Nathan Hull

Summary:

The participants of the panel will discuss the obstacles audio publishing confronts on small markets and debate the usability of AI to get around such hurdles.

Description:

Given the growing interest in audiobooks, can smaller book markets and smaller language markets reap the same rewards as the US, UK, France and Germany? We examine how Slovenian, Portuguese, and Hungarian publishers, at different stages of development and entering the market through different routes, are approaching, embracing, and experimenting with the audiobook format. Representing many regions facing the same issues, panellists will discuss format types, international reach, finding new readers, AI opportunities and challenges, normal retail versus D2C, and how to make this format cost-effective within the narrow confines of modest language markets.